Burt’s Bees ‘Style Your Smile’ Makeover Series Celebrates
‘The Power Of The Smile’
Burt’s Bees’ new “Style Your Smile” series is everything we love about a makeover show: the surprise (and emotional) ambush, the peek behind the curtain, and then a magical reveal at the end, where you can literally see the dynamic shift in confidence on full display.
Plus, watching gives us that easy, nostalgic feeling of sitting around the hair salon on a Saturday morning, marinating in the #BlackGirlMagic vibes that inevitably flow when we get together to chat, and connect over all things beauty and self-love.
What we know for sure is that when you feel good, you look good, and when you look good, you feel good. We keep that feedback loop looping!
Burt’s Bees put together a top notch team, consisting of its product designer Abena Antwi and makeup artist Bobbie Riley. The pair hit the streets of L.A. to give surprise makeovers to unsuspecting everyday women, using lip care products from Burt’s Bees. Instead of the typical over glammed-out looks you might expect (thanks, social media), these women were shown how to style their smile by enhancing and celebrating what they’re already working with, using just a hint of natural color, and starting with the lips.
Why the lips? Because smiling is a whole mood – it’s face yoga! A conscious, half-smile (even when you don’t feel like it!) has been shown to produce endorphins that help decrease stress and improve your overall health. So, it’s no wonder that a powerful way to express how you’re feeling is with a lip color to match! Elevate your smile, elevate your mood, elevate your life.
Try it right now, as you’re reading these words. Allow a smile to come to your face and notice how your body feels. I bet you felt a shift, some peace – even if it’s just a piece of peace, it’s a start! Hold this intentional smile (and the peace) as you read on.
“You can create a whole new look starting from the lips,” says Antwi. “When we smile, it is not just an action, it’s an attitude, and a reflection of how positive and joyful we feel inside.” Antwi is also the mastermind behind two of Burt’s Bee’s marquee lip products – Tinted Lip Balm and Lip Shimmer – which served as star players in the makeovers.
Ciara, an officer in the US Air Force, who works in health care planning and operations, was one of Abena and Riley’s top picks. The Queens, NY native can’t wear makeup on a daily basis because of the nature of her job, but she loves to enhance her natural beauty for weekend activities like brunch, and is already a lover of Burt’s Bees.
After the duo’s friendly “ambush” got Ciara into Riley’s chair, the two quickly connected over their similar backgrounds and a mutual respect for each of their crafts. When Ciara shared that she has sensitive skin, Riley was able to give her some great skincare tips as well as suggestions for some of Burt’s Bees’ “mindful and clean” products, while she worked her makeup magic.
When asked what “Styling Your Smile” means to her, Ciara’s response is simple. “It’s about making sure my face is on point. Doing my hair and maybe putting on some light makeup.”
“I’m such an introvert,” she continues. “But when I feel confident, I genuinely smile more. The warmth of my smile allows me to make more connections with people than I would have otherwise!”
Of course, the final touch on Ciara’s beat was all about the lip. I wanted to “give her lip a pop and accentuate her natural tone,” shares Riley, who used Burt’s Bees Tinted Lip Balm in Hibiscus. Riley notes, “It has a natural pink to it that enhances that natural pink in her lip tone and provides her with moisture.”
The Tinted Lip Balm is made with handcrafted shea butter, as well as community-sourced beeswax, so you get that eight-hour moisture you’re used to with the classic Burt’s Bees Beeswax Lip Balm, plus a hint of color.
“With Burt’s Bees, we’re looking for color with care,” explains Antwi. “It’s not just color for your lips. We needed something that’s going to give you moisturization.”
And, Ciara thought the Tinted Lip Balm and Riley’s application both scored high marks. “I would definitely give it an A! I love my smile.”
And, we love it, too! Lip care is an amazing way to start off this holiday season with a restorative self-care routine and Burt’s Bees offers up incredible products, including their Tinted Lip Balm and Tinted Lip Shimmers, to help uplift and make everyone smile.
Click here to check out some of their great lip care options to #StyleYourSmile! And press play below to watch a recap of the makeover!
Are you still smiling?! Let us know if you can feel the shift!